Only in a real mirror do people see themselves without distortion.
Eskape
IMAGE NEEDS A LASTING STAGING
Sparkasse Berlin is also breaking new ground with “Eskape – Edition for Pioneers“. A special highlight is a real, circular mirror that fits perfectly into the punched opening in the cardboard. The stiff brochure on the first content page had to be produced with corresponding precision. The grey cardboard envelope carries a content of Soporset 135 g/m2 paper, printed in a 120 hybrid raster, bound in open thread stitching with a literal “red thread“.
Red thread in the stitching. Red Typo in the booklet.
A GOOD PRINT PRODUCT ALLOWS US TO BREAK OUT OF HABITUAL PERSPECTIVES.
With this unusual approach, Sparkasse Berlin is changing its image.
