The full-surface blind embossing gives the softcover brochure haptics and character.
Vivantes
CORPORATE DESIGN MEANS STABILITY.
The Vivantes Annual Report is produced as a classic softcover brochure, appears simple at first sight, but surprises in optics and haptics in detail. The cover is fourfold grooved, which allows a nice opening. The cover consists of 300 g Multi Art Silk, the content of 135 g Multi Art Silk. The challenge of the fully blind embossed cover is to prevent the surface of the coated material from breaking. In corporate communications, and especially in annual reports, it is important that colors and other corporate design components always look exactly the same over the years. In this way the brand is subtly and emphatically anchored.
Fine details such as the four-fold grooved cover give a lasting brand image.
A STRONG BRAND REMAINS TRUE TO ITSELF.
Corporate Identity also means being able to match the same color over the years.
