MR SENFF, WHAT MAKES DRUCKHAUS SPORTFLIEGER DIFFERENT FROM OTHER PRINTING HOUSES?
Senff: We are currently experiencing an enormous compression process in the printing industry, which has unfortunately been intensified by the corona crisis. Anyone who cannot keep up with price dumping flies out oft he curve. We decided to flee to the front. We focus on what we do best: We count on quality and the whole spectrum of craftmanship and creative possibilities in print production.
DIGITALIZATION IS EVERYWHERE – AND YOU INVEST IN THE CRAFT?
Senff: Just now. In a world in which information is always and everywhere available, the high-quality print medium is gaining new importance. People want to take something in their hands, smell and feel. The weight, surface and feel, finishing and bindings convey messages that are as timeless as they are up-to-date. Not to mention the luminosity of intelligently used colors.