“IS PRINTING STILL UP TO DATE, MR SENFF?“

AS A MERGER OF BERLIN WELL-KNOWN PRINTING HOUSES AND BOOKBINDERY UNDER ONE ROOF, DRUCKHAUS SPORTFLIEGER AIMS TO REDEFINE OFFSET PRINTING. AN INTERVIEW WITH THE MANAGING DIRECTOR SEBASTIAN SENFF.

MR SENFF, WHAT MAKES DRUCKHAUS SPORTFLIEGER DIFFERENT FROM OTHER PRINTING HOUSES?

Senff: We are currently experiencing an enormous compression process in the printing industry, which has unfortunately been intensified by the corona crisis. Anyone who cannot keep up with price dumping flies out oft he curve. We decided to flee to the front. We focus on what we do best: We count on quality and the whole spectrum of craftmanship and creative possibilities in print production.

DIGITALIZATION IS EVERYWHERE – AND YOU INVEST IN THE CRAFT?

Senff: Just now. In a world in which information is always and everywhere available, the high-quality print medium is gaining new importance. People want to take something in their hands, smell and feel. The weight, surface and feel, finishing and bindings convey messages that are as timeless as they are up-to-date. Not to mention the luminosity of intelligently used colors.

Managing director Sebastian Senff looks confidently into a digital …

… but also very haptic future.

BUT WHO NOTICES THESE DIFFERENCES?

Senff: All people who want to move and change something, who seek truthfulness. Our customers are traditionally artists and publishers, designers, agencies and companies. When it comes to the illustration of photography and painting, the powerful effect of a corporate design or simply a simple, well bound book, experience and craftmanship are the classic and the only way.

THAT SOUNDS ELABORATE AND EXPENSIVE.

Senff: Not at all. Druckhaus Sportflieger is a merger of the traditional printing houses Ruksal, Conrad and Medialis. Now we have consulting, offset, bookbinding and the complete production under one roof; this is unique in Berlin and far beyond. Here in the Sportfliegerstraße we manufacture on short ways. This enables us to produce books, catalogs, brochures and magazines in a very high quality, quickly and economically.

Everything under one roof: from printing to bookbinding is only a few meters away.

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