The artist Toni Schmale knows his ego … and plays with it.
Super Ego
THE CENTER OF THE WORLD IS ALWAYS HERE.
Toni Schmale reveals his innermost self in this book project … and plays with the technical possibilities of printing and binding in a virtuose manner. The thick cardboard cover is deeply blind embossed, scored for perfect flatness and cut in a circular shape. The inner section is bound in open thread stitching and glued to the back cover of the book.
The cover made of machine grey board is laminated on the inside with printed paper.
“WHEN YOU HAVE NOTHING TO SAY, YOU SAY IT IN BIG WORDS.“
The concrete-like motif inside the cover opens up exciting associations.
The deeply embossed cover with die-cutting leads directly to the center of the world.
